Wondering if your content strategy is actually working? Are you tracking the right results? Managing multiple social channels is already a full-time job — don’t let reporting become another full-time task.
See what’s working (and what’s not) across all your platforms
Compare your performance to top competitors
Know instantly what’s being said about your brand
Access comprehensive social media dashboards that track all your metrics
Benchmark your social media efforts against competitors
Track performance across channels and adjust strategies for success
Monitor millions of online sources in real time
Spot trends as they emerge, allowing you to react faster
Stay informed on what’s being said about your brand
Track your competitors’ social media activities and gain insights from their successes and failures
Stay ahead of the competition with powerful competitive intelligence
Automate reporting to make data-driven decisions
In times of planning or crisis, pull on the big moments going back in time, and give your decision makers the context they need to make a call, right now.
With over 1.4 trillion posts ranging from 2008, you've got new posts at your disposal everyday.
Upload and analyze any enterprise-held data alongside online data to build the complete view of your customer voice.
With our proprietary data crawlers, integrate new data sources faster than anybody on the market
Manage all your content from one calendar
Create automated ad campaigns at scale
Track your performance across channels
Compare and contrast with benchmarking
Discover influencers and manage your campaigns
Funnel all social interactions into one inbox
See all your audience data in one place
Monitor the social web for insights
Understand your consumers
Embed data in the heart of your business
Jerri H., Digital Marketing Strategy, HarperCollins
- G2 user review
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.