Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.
We know who we want to target, but how do we know if we’re getting in front of the right people?
The only way to find out is to start spending. Hit ‘go’. Hope for the best.
Anonymous no more. Now you can see the people you’ll reach, before you spend a cent.
Build your target audience exactly the way you want and upload directly to Twitter Ads.
Spend more of your budget on reaching the people that matter.
Segment like never before. Deliver the right message to the right people. Understand who they are and what they’re passionate about. Target them with content and campaigns that resonate.
Competitors’ customers
Build intelligent competitive campaigns.
Jets fans
Create ads that reflect your audience’s passions.
NYC Commuters
Create highly personalized campaigns with unlimited possibilities.
Pick your punches. Target high-impact influencers and reap the benefits of their secondary reach.
Look beyond follower numbers, and find the up-and-coming influencers who hold the ability to activate your target audience.
Find your target audience within a live database of over 450m active Twitter users
Create intelligent, fully customized segments that better match who your customers actually are
Export tailored audiences directly to Twitter Ads at the click of a button
Powerful influence metrics based on who can get people talking about your brand
See the content, trends and stories your audience is already talking about right now
Discover what makes your audience unique and deliver a message that stands out
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.