Take control of your social advertising

As modern marketers we often have to rely on trust.

We know who we want to target, but how do we know if we’re getting in front of the right people?

The only way to find out is to start spending. Hit ‘go’. Hope for the best.

Take control with Brandwatch Audiences

Anonymous no more. Now you can see the people you’ll reach, before you spend a cent.

Configure your Audience


Build your target audience exactly the way you want and upload directly to Twitter Ads.


Know your Audience


Spend more of your budget on reaching the people that matter.

Get more personal

Segment like never before. Deliver the right message to the right people. Understand who they are and what they’re passionate about. Target them with content and campaigns that resonate.

Competitors’ customers

Build intelligent competitive campaigns.

Jets fans

Create ads that reflect your audience’s passions.

NYC Commuters

Create highly personalized campaigns with unlimited possibilities.

Harness the power of influence

Pick your punches. Target high-impact influencers and reap the benefits of their secondary reach.

Look beyond follower numbers, and find the up-and-coming influencers who hold the ability to activate your target audience.

Your complete tool set to deliver better social advertising

Instant Search

Find your target audience within a live database of over 450m active Twitter users

Precision List-Building

Create intelligent, fully customized segments that better match who your customers actually are

Twitter Ads Integration

Export tailored audiences directly to Twitter Ads at the click of a button

Influence Science

Powerful influence metrics based on who can get people talking about your brand

Campaign Inspiration

See the content, trends and stories your audience is already talking about right now

Audience Intelligence

Discover what makes your audience unique and deliver a message that stands out

See Brandwatch Audiences in action today