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Through the Kinetiq partnership, Brandwatch offers brands a seamless view of digital, TV, and radio data within a single platform, allowing marketers and analysts to discover, organize, and distribute insights.
With full firehose access to Kinetiq’s broadcast data, users will be able to access TV and radio data directly within Brandwatch Consumer Research and query this data source alongside other social data.
Kinetiq modernizes how you measure, monitor, and activate TV exposure data. Kinetiq creates the most comprehensive view of TV performance – unifying your paid, earned, and owned exposure on TV.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.