Are Netflix and Hulu killing cable? Have we reached peak organic food? Are consumers frustrated with Uber?
Understanding the ebbs and flows of consumer trends is essential for creating successful campaigns, reaching new audiences, and curating brand image. But trends, by nature, are notoriously difficult to predict; by the time a brand catches up it’s often too late.
Luckily, social media data offers a real-time window into the mind of the US consumer. We analyzed millions of social media conversations over several years to understand emerging conversations about topics and industries like:
Crimson Hexagon has merged with Brandwatch. You’re in the right place!
From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.