We used Brandwatch and Crimson Hexagon’s combined database of logos from some of the most successful brands in the world to find instances of those logos being shared on Twitter. The logos here are ranked according to the number of visual mentions we found of them between September 2019 and February 2018. Accompanying text was not taken into account.
Our technology imitates the way the human eye processes visual content using neural networks to detect the logos, objects, scenes and action in image-based posts.
We used Brandwatch’s selection of logo queries to find the most shared logos broken down by the gender of an author.
Brandwatch uses a vast database of names to understand the gender of the person behind an account. Where the algorithm isn’t sure, it doesn’t add categorize an account as belonging to someone of a particular gender.
We used Brandwatch’s selection of logo queries to find the most shared logos by Twitter accounts that had more than 10k followers.
Of course, there are many different definitions of what an influencer is, and the metric we used here is just one way to look at an account.
We looked at tweets from September 1, 2018 to February 28, 2019. The posts are global and not filtered by language or location.
The Brand Visibility Report analyzed 203 of the biggest brands, using our combined database. We ranked the top 50 based on the number of times the logos appear, then conducted additional analyses.
Comparison to 2018
The 2018 Brand Visibility Report used Brandwatch’s database. This report used the combined database and the combined functionality from both legacy Brandwatch and legacy Crimson Hexagon to determine the top 50 logos. Leveraging the strength of our platforms, we added new sections like identifying and explaining most common objects, scenes, and actions, and top brands by industry.