What sparked joy? In positive conversations about brands in the non-perishable CPG space, we found people talking happily about feeling clean, as well as comparing different cleaning products. Brand mentions in this sub-sector of CPG saw increased mentions in 2020 as people reacted to the pandemic and the need for cleanliness. For food and beverage brands, we found lots of positive mentions around occasions like birthdays, Christmas, and New Years Eve, with consumers naming the brands they like to treat themselves with.
What sparked anger? In negative conversations relating to food and beverage brands in the CPG sector, we found that taste was an interesting topic to explore. Thousands of people compared products and talked about disliking the taste of big brand products. For non-perishables in the CPG sector, we found thousands of people discussing smell in a negative light. This was applied to all kinds of cleaning and hygiene products, and brands should keep an eye on conversations like this if they’re considering trying new scents.
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