This is why a lot of brands, too, are already targeting niche communities in their marketing. Jumping on this trend early can help you build strong relationships with your audience before the competition does.
433 and the goals it serves across social
433 is a niche football community that has grown over the years and tries to live up to its name as The Home of Football. The community is spread across multiple social networks and creates content that stands out on all of them. Fun fact: 433’s Instagram follower count has grown by 60.7% since 2020.
Hot Topic, Discord, and Anime & Beyond
The retail chain created a Discord server called Anime & Beyond for the anime fans in its audience. Hot Topic already sells anime apparel and accessories. This Discord server was a great way to appeal to the already big anime fanbase in its target audience.
Other brands with a Discord presence include Adobe, Taco Bell, Sacramento Kings, UK Defence Journal, and many more.
LetterboxD breaks the box office
This social media site just for movies has blown up in the last couple of years. BuzzSumo, too, notes that the engagement of content around LetterboxD has seen a major uptick since the beginning of the pandemic. It’s yet another sign that users want to settle in with their niches of shared interest.