Report

Benchmarking Social Intelligence

How are hundreds of companies powering their entire businesses using social listening?

We surveyed them to find out.

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We sought to understand what makes a social strategy intelligent, and how the smartest companies are finding business value from social media.

Analyzing the results of over 380 brands and agencies, we’ve learned, including:

  • The most common social media use-cases in each industry,
  • How sophistication changes across companies of different sizes,
  • Which companies are the most mature with their social listening.
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