We used Brandwatch Consumer Research to track conversation around hundreds of top brands (those included within the Brandwatch Index). We then visualized that data over a year, and used Brandwatch’s AI assistant Iris to identify what was driving the peaks in conversation.
The number of mentions you see next to the above moments represent mentions of a brand on that particular date. This means some mentions won’t refer directly to the trend we’re talking about. The trend we include is the main driver of conversation for that brand on that day.
The only exception is when brands were involved multiple big trends in a single day (in which case, we split out the volume numbers by the individual trends).
The increase in conversation percentage represents the percentage increase in conversation versus a 30 day median.
This report was last updated on 26 March 2020.