Brandwatch and Crimson Hexagon jointly aimed to investigate that question by looking at emoji use, emotive conversations, and how brands and industries make us feel.
In this report, you’ll learn:
- Why are people most angry on Thursdays?
- Do Snapchat users mean something different to others when they use the 💀 emoji?
- How do our emotions about dieting and health change on when we talk on forums versus Instagram?
- How does public emotion evolve as a brand crisis unfolds?