Enterprise Intelligence Report
In this report, we aim to uncover:
- How to use social intelligence for the social business
- The risks of all-in-one solutions
- The Brandwatch social intelligence model
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“The complexity of the digital marketing stack can only sustain a limited number of solutions/platforms, but no single vendor is going to provide such a compelling end-to-end solution that it's unnecessary to use any others.”
Andrew Jones, former Analyst at Altimeter Group, now at VentureBeat
One look at Gartner’s Digital Marketing Transit Map is enough to appreciate just how hard it can be for marketers trying to assemble the right technologies for their business.
From CRM and CMS to SEM and SRPs, navigating this landscape is no simple task. Selecting an enterprise social intelligence platform is just one of many decisions that must be painstakingly made – made harder when even the vendors can’t agree on which language to use.
All this means that it can be tempting to opt for a marketing suite: a product that claims to offer everything an organization might need to succeed. But is that the best solution to this complex problem?