One look at Gartner’s Digital Marketing Transit Map is enough to appreciate just how hard it can be for marketers trying to assemble the right technologies for their business.
From CRM and CMS to SEM and SRPs, navigating this landscape is no simple task. Selecting an enterprise social intelligence platform is just one of many decisions that must be painstakingly made – made harder when even the vendors can’t agree on which language to use.
All this means that it can be tempting to opt for a marketing suite: a product that claims to offer everything an organization might need to succeed. But is that the best solution to this complex problem?