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Forrester Brief

Research done by independent research firm Forrester on point-solutions vs. social suites uncovered that:

  • 36% of marketers surveyed feeling misled by social suites that over-promise and under deliver
  • 92% of point solution customers believe that the platform they are using lives up to the promises made

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Forrester Brief

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While social suites aim to provide a broad range of capabilities, they often end up stretching too thin. Many marketing leaders, initially drawn to the promise of a holistic social solution, are often disappointed by the suites’ deficiencies, including subpar integrations and inferior tools.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.