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Forrester Brief

Research done by independent research firm Forrester on point-solutions vs. social suites uncovered that:

  • 36% of marketers surveyed feeling misled by social suites that over-promise and under deliver
  • 92% of point solution customers believe that the platform they are using lives up to the promises made

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While social suites aim to provide a broad range of capabilities, they often end up stretching too thin. Many marketing leaders, initially drawn to the promise of a holistic social solution, are often disappointed by the suites’ deficiencies, including subpar integrations and inferior tools.