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Forrester Report: Social Gets Bigger, Stronger, Faster

This is the Continuous Improvement report in Forrester’s Social Marketing Playbook For 2019.

Social media is an increasingly larger part of the marketing mix, and social activity is expanding beyond marketing departments.

It’s time for marketers to embark on the next phase: Make social bigger, stronger, and faster in companies.

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Key Takeaways:

  • Shine a bigger spotlight on social outside marketing
  • Create stronger social data and insights for your entire company
  • Propel social to move faster through the company