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Report

How Parents View Brands

Using Brandwatch’s new partnership with Mumsnet, we analyzed over two million conversations from the forum to find:

  • The brands that parents love the most ❤️
  • The brands that parents can’t stand 😡
  • Airlines parents won’t fly with ✈️
  • Fast food brands that are seen as unhealthy 🍔
  • The news sources parents find most reliable 📰

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“Brandwatch’s report has really drilled down into the parent's view of brands.”

Tim Hughes

  • 2 million conversations
  • 200 brands ranked
  • 50 unique insights
  • 1 definitive report
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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.