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How Parents View Brands

Using Brandwatch’s new partnership with Mumsnet, we analyzed over two million conversations from the forum to find:

  • The brands that parents love the most ❤️
  • The brands that parents can’t stand 😡
  • Airlines parents won’t fly with ✈️
  • Fast food brands that are seen as unhealthy 🍔
  • The news sources parents find most reliable 📰

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“Brandwatch’s report has really drilled down into the parent's view of brands.”

Tim Hughes

  • 2 million conversations
  • 200 brands ranked
  • 50 unique insights
  • 1 definitive report

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.