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How Parents View Brands

Using Brandwatch’s new partnership with Mumsnet, we analyzed over two million conversations from the forum to find:

  • The brands that parents love the most ❤️
  • The brands that parents can’t stand 😡
  • Airlines parents won’t fly with ✈️
  • Fast food brands that are seen as unhealthy 🍔
  • The news sources parents find most reliable 📰

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“Brandwatch’s report has really drilled down into the parent's view of brands.”

Tim Hughes

Page contents
  • 2 million conversations
  • 200 brands ranked
  • 50 unique insights
  • 1 definitive report