Research shows that when it comes to retailers, consumers want both an easy, convenient, and fast shopping experience, and a company willing to support their values.
How should retailers respond to competing customer desires?
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In this report, we examine these competing consumer trends and reveal the insights no retail marketer can ignore.
Learn from actual consumer conversations:
- How social media conversations about online shopping have changed year-over-year
- The topics that ethical consumers care the most about
- The concrete ways consumer preferences are affecting retailers