With people wanting both easy shopping and ethical retailers, how should retail stores act on competing customer desires? In our report, learn:
- How social media conversations about online shopping has grown
- The most popular topics ethical consumers care about
- The concrete ways consumer preferences are affecting retailers
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Research shows that when it comes to retailers, consumers want both an easy, convenient, and fast shopping experience, and a company willing to support their values.
How should retailers respond to competing customer desires?