Since 2011, 75% of consumer goods categories have seen a decline in brand loyalty. As the CPG sector changes, even its most successful companies feel immense pressure to find new ways to reach their customers and research their markets.
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
Download the report
In this report, find out:
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.