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Social Insights: The CPG Industry

This report investigates the trends pushing the CPG sector towards social analytics, uncovering

  • The factors that have shaped the sector in the last decade
  • The unique setbacks and benefits of social analytics for CPG companies
  • Three ways leading CPG brands solve business problems with social data

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Since 2011, 75% of consumer goods categories have seen a decline in brand loyalty. As the CPG sector changes, even its most successful companies feel immense pressure to find new ways to reach their customers and research their markets.

In “Social Insights: The CPG Industry”, we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?