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Social Media Listening for the Pharmaceutical Industry

In this report, we seek to explore:

  • Key challenges facing pharmaceutical companies in their forays into social listening
  • Benefits of social listening illustrated with reference to a number of case studies drawn from a selection of therapy areas

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Changing patient expectations and the increasing influence of social media, together with heightened government regulatory activity and a growing trend of alliances and acquisitions, represent a shifting landscape.

Pharmaceutical companies need to respond dynamically to this evolution by implementing new business models. Next-generation business models must address a number of key factors to position themselves for long-term success, one of which is to listen and ultimately engage in meaningful dialogue with consumers and stakeholders.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.