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The 2017 Social Outlook

The Social Outlook is the most comprehensive look at the consumer trends that will impact brands in 2018. Discover the key trends and industry benchmarks across:

  • Customer experience
  • Brand health
  • Consumer engagement
  • Content performance
  • Audience demographics

Fill out the form to get instant access.

200 million conversations.

450 leading brands.

15 industries.

One definitive report on the state of social.

The Social Outlook is the most comprehensive look at the trends that will impact brands on social in 2018.

We’ve analyzed 200 million consumer conversations to reveal the strengths and weaknesses of each industry.

Discover best opportunities to dominate your industry.


Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.