Emojis and Emotions

Covid-19 has transformed how people communicate with each other, reducing face-to-face interactions to conversations over social media.

For this report, Brandwatch, BuzzSumo, and Falcon.io joined forces in exploring the world of emotion on the internet to help companies and their marketing teams make better decisions in communications.

You’ll learn about:

• The emotional state of the internet
• How consumers are expressing their feelings around different sectors
• What drives us to react in different ways to content on Facebook
• The top-used emojis, and how factors like gender and age affect their use
• How people feel about emoji inclusivity and representation

And you’ll see pro tips from Falcon.io experts on how these insights can impact your work.

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