This report focuses on personal debt, and how public online discussion around the topic compares to what internet users are actually searching for online.
Brandwatch tested the hypothesis that online conversations around debt are thematically different to online searches, and that debt discussion varies in high and low income areas.
• Using different datasets together can answer questions that could not be answered by each dataset alone.
• It provides a more holistic picture of consumer behaviors and attitudes toward debt.
• This data can be used to better identify opportunities to target customers at the right time, in the right place.