The Personal Debt Report

Integrating data for a view on how people talk about debt online.

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This report focuses on personal debt, and how public online discussion around the topic compares to what internet users are actually searching for online.

Brandwatch tested the hypothesis that online conversations around debt are thematically different to online searches, and that debt discussion varies in high and low income areas.

• Using different datasets together can answer questions that could not be answered by each dataset alone.

• It provides a more holistic picture of consumer behaviors and attitudes toward debt.

• This data can be used to better identify opportunities to target customers at the right time, in the right place.


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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.