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[Report] The Marketer of 2024

Discover the insights of 300+ marketing professionals on the essential tools, resources, and skills for success.

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blog article

Brandwatching

Marketing

By Giles PalmerJul 3 2008

...An immediate advantage of this definition is that it is readily operational: if the set of topics related to a brand is known, the monitoring of the brand image consists of evaluating how that brand is perceived in the context of these topics....

blog article

Product Update: 14 June 2010

News

By Fabrice RetkowskyJun 14 2010

...ons to team-mates. This is a great way to share a monitoring and engagement effort across a whole team. Team-mates are alerted each time they have been assigned a mention, and can use Brandwatch to check the mentions currently assigned to them – they can then deal with the mentions, comment back, and...

blog article

Brandwatch Tutorial – Session 5: What are the industry trends?

Marketing

By Fabrice RetkowskyDec 10 2010

...ole industry, such as ‘washing powder’ if you are monitoring a particular laundry product. Once that single query is set up, you will be able to use all the single-query components to analyse the overall buzz for the whole industry. One caveat is that the bigger the single query is, the more complex...

blog article

How does sentiment analysis work?

Marketing

By Dominick SoarApr 20 2011

...be one of the most debated areas in social media monitoring, so we thought we’d give a brief overview of the topic and how we approach it at Brandwatch. Here’s our resident expert, Dr Taras Zagibalov, who conducts all our language research and works alongside the tech team to continuously improve ou...

blog article

Voting Referendum: Social Media says ‘yes’ to AV

Online Trends

By Dominick SoarMay 5 2011

...by traditional forms of prediction. The conventional methods of of surveying, measuring and polling can’t gather data that constantly updates, in real-time, like our social media monitoring data does and it can’t cover as much ground either. Though it might not prove to be the most accurate form ava...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.