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500 items found for monitoring
By Giles PalmerJul 3 2008
...An immediate advantage of this definition is that it is readily operational: if the set of topics related to a brand is known, the monitoring of the brand image consists of evaluating how that brand is perceived in the context of these topics....
By Fabrice RetkowskyJun 14 2010
...ons to team-mates. This is a great way to share a monitoring and engagement effort across a whole team. Team-mates are alerted each time they have been assigned a mention, and can use Brandwatch to check the mentions currently assigned to them – they can then deal with the mentions, comment back, and...
By Fabrice RetkowskyDec 10 2010
...ole industry, such as ‘washing powder’ if you are monitoring a particular laundry product. Once that single query is set up, you will be able to use all the single-query components to analyse the overall buzz for the whole industry. One caveat is that the bigger the single query is, the more complex...
By Dominick SoarApr 20 2011
...be one of the most debated areas in social media monitoring, so we thought we’d give a brief overview of the topic and how we approach it at Brandwatch. Here’s our resident expert, Dr Taras Zagibalov, who conducts all our language research and works alongside the tech team to continuously improve ou...
By Dominick SoarMay 5 2011
...by traditional forms of prediction. The conventional methods of of surveying, measuring and polling can’t gather data that constantly updates, in real-time, like our social media monitoring data does and it can’t cover as much ground either. Though it might not prove to be the most accurate form ava...
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