What is top of funnel in social media marketing?
Top of funnel (TOFU) refers to the first stage of the marketing funnel, where the primary focus is on building brand awareness and attracting potential customers. At this stage, audiences may not yet know about your brand or recognize their need for your product or service.
What happens at the top of the funnel?
At the top of the funnel, the goal is to capture attention and spark curiosity among a broad audience. This stage involves creating engaging, non-sales-focused content that educates, entertains, or informs. Common tactics include:
- Social media posts that raise brand visibility.
- Educational blogs, videos, and infographics tailored to your target audience.
- Paid ads designed to reach new prospects.
- Collaborations with influencers to introduce your brand to their followers.
Why is the top of the funnel important?
The top of the funnel lays the foundation for customer acquisition by:
- Increasing awareness: Helps your brand reach people unfamiliar with your offerings.
- Generating interest: Encourages potential customers to engage with your content.
- Building trust: Positions your brand as helpful, knowledgeable, and approachable.