What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Published November 15, 2023
Gain valuable insights into the ever-evolving landscape of TikTok influencer marketing, from its challenges to the promising opportunities ahead.
CEO & Founder
Director of Influence
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.