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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

Read the report
Brandwatch Spark*
Live Virtual Summit | Nov 2024
Back to Spark Virtual Summit 2023
On Demand Session

Social Media Marketing 2024: What’s on the Horizon

Published 15 November, 2023.

Get a glimpse into the future of social media marketing and explore the emerging trends, strategies, and technologies that will shape the digital landscape and help you stay ahead of the curve.

Featuring

Lep Beljac

Social Media Manager

Rosie Chong

Personal Branding Expert, Content Creator & Social Strategist at DDB

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.