Discover the insights of 300+ marketing professionals on the essential tools, resources, and skills for success.
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By Alex JonesSep 13 2018
...We explain why customer data integration is vital for all brands, and share three examples of customer insights that can be found by integrating data sources...
By Gemma JoyceSep 20 2018
...Our "Fake it 'til you make it" blog series examines the glossy veil social media can place over shaky foundations. Our fourth part focuses on the online personas we all carefully curate....
By Gemma JoyceOct 15 2018
...Hyper Island is helping individuals and companies survive in a world of rapid transformation. Here we chat to Anna Carlson about how change always starts on a personal level, even if you're dealing with a huge organization....
By Gemma JoyceOct 30 2018
...We ask former editor of Dirt Magazine James Smurthwaite for his tips on creating incredible content and the skills he thinks the content creators of the future need to survive and excel....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.