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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

The Law, Social Media and Freedom of Speech

Marketing

By Jasmine JaumeNov 23 2012

...a button=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/twitter-landscape/” title=”Featured Report” image=”https://www.brandwatch.com/wp-content/uploads/2013/02/Report-Twitter-Landscape.png”]Read our free report on the trends behind the conversation and behaviour found on Twitter.[/bw_banner...

blog article

Six Shared Features of Social Media and Email Marketing

Marketing

By Dave ChaffeyFeb 19 2013

...ave that viral, amplification effect that is also common to email and social media. This is where tools like Brandwatch can help review the effectiveness of your customer communications. I hope these six similarities between email and social media communications have prompted some thoughts on how you...

blog article

Using Social Media Monitoring for the Financial Services Sector

Marketing

By Joel WindelsFeb 18 2013

...us on Twitter, Facebook or in other ways if you’d like more detailed or tailored advice on this field; we’re more than happy to help out. [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/financial-services/” button=”GET THE REPORT” title= “Don’t let change disrupt your bottom line” imag...

blog article

Joined Up Business Thinking in Social Media: Measuring Success

Marketing

By Steve RichardsMar 7 2013

...ment of social needs to acknowledge that. There’s a free whitepaper available to download from www.yomego.com. And most of all, we would love to hear what you think.  ...

blog article

How Brands Must Evolve from CRM to Social CRM

Marketing

By Joakim NilssonMar 25 2013

...es and customers. Where traditionally support@yourcompany.com and a fixed phone line were the primary means of contacting your brand, things have been altered radically in more recent years. IBM is one such company whose approach to social media is worth learning from. They want their company to be s...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.