Read the practical framework for leveling up your social media team.
500 items found for brand
By Dinah AlobeidMar 31 2014
...and analytics is at the heart of this pop culture/brand social media equation. It’s pivotal for brands to understand what’s being said about them and to respond quickly. And sometimes, piggybacking on an already busy conversation with an entertaining angle or insight can make all the difference. Lege...
By Hannah TregearOct 31 2016
...’re able to do this fairly quickly, like modify a brand’s website to ensure their message is aligned to what they’re strategically trying to achieve—making adjustments if the consumer landscape is not receptive to a certain message from the brand. Do you ever conduct any more traditional types of res...
By Natalie MeehanJan 11 2016
...L Group found that this activity hugely increases brand messaging – it’s unsurprising The Economist is on board. Brand messages reached 561% further when shared by #employees vs. #brand official channels http://t.co/W1In6tsd5Vpic.twitter.com/Rtm7Nvwe5z — MSLGROUP UK (@MSLGROUP_UK) December 5, 2014 Un...
By Gemma JoyceAug 18 2017
...ts online without the appropriate tools. What are brands missing out on? Brandwatch Image Insights was designed with the growing importance of visual experiences in mind. It analyzes tweeted images and detects your logo where it’s seen and how it’s used – even if it’s obscured or upside down. How muc...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.