Vizia: Enabling Agility, Collaboration, & Focus

Agility, Collaboration, Focus

When our clients discuss the value of their Vizia displays, they describe the power of real-time insight, the effect the beautiful custom dashboards has on stakeholders, and the decisions Vizia has driven. We love hearing this, not only because it means our product is having a positive impact, but also because it helps us understand the many roles Vizia has within a business – it also gives us a clear sense for the product’s direction.

Essentially, Vizia is simply a facilitator of information: a beautiful and digestible way of communicating data. It ensures that insights, which are too often confined to an analyst’s monitor, are instantly broadcast for entire teams and those who need to make decisions. With that understanding, Vizia’s benefits seem to fall under three categories: agility, collaboration, and focus.

Agility, because Vizia provides insights in real-time, allowing businesses to adapt their messaging and strategy as campaigns, crises, or other events occur around them. Vizia is flexible; it’s quick and simple to switch between displays or to create entirely new scenes.

Collaboration, because Vizia’s beautiful large-scale displays expose entire teams to the same information, facilitating group discussion and cooperative decisions. Vizia has lived in a number of “war rooms,” where large groups must understand and react to the unfolding data surrounding a live event.

Focus, because Vizia’s dashboards keep the numbers, events and information affecting a business front-of-mind, a physical testament of a business’s devotion to whatever they’re monitoring. For business leaders aiming to showcase their powerful insights internally, or agencies hoping to impress potential clients, that statement can be tremendously valuable.

Of course, the actual applications of a large-scale insights display like Vizia are as varied as our many clients’ distinct needs. It may be used for customer service, community management, campaign measurement, reputation or crisis management, brand health monitoring, KPI tracking, or a host other monitoring efforts. That’s why we’re designing Vizia to be flexible, so that businesses can convey what they want, how they want it, to who they want to.

Agility

Agility comes down to two steps. Identifying the need to change and actually enacting that change. Agile businesses are able to do both effectively and quickly, so they can stay ahead of their competition.

Yet too often businesses will have the structures in place to react quickly, but never uncover the trend, crisis, or other signal to galvanize them into action. Perhaps the message isn’t delivered in time, the data isn’t pieced together to tell the story, or maybe the data isn’t even tracked at all.

Vizia aims to eliminate these obstacles to agility. Vizia is not a PDF or PowerPoint presentation. It is a way of constant, yet noninvasive, communication. There’s no exporting or formatting, only seeing.

Since data sources are integrated into Vizia, the data and insights are realtime. Our clients have their dashboards preset to provide a constant stream of the data affecting their decisions, both immediate and long-term.

With the option for display notations or alerts, teams can draw specific attention to important fluctuations or metrics. What’s more, with the Vizia Hub, users can quickly swap displays on any number of international Vizia screens.

Collaboration

The large-scale Vizia display is often designed as the centerpiece in a team’s office space. Its obvious advantage is that it allows groups working on individual screens to become a team looking at one Vizia wall, promoting dialogue, group thought, and cooperative decisions: a classroom instead of cubicles.

Teams cans watch and react as campaigns or events unfold live, presentations can be given in a beautiful and interactive way, and business reviews can be done with living analysis at any moment.

But another advantage, which is less obvious, is that Vizia also helps offer data transparency and align a team’s knowledge.

In an age of exponential data, today’s teams are increasingly given too much information and too many ideas. Analysis that sits in one person’s inbox, alongside other business insights, might not sit in another teammate’s. Worse, they may be looking at two entirely different datasets or interpretations. Vizia ensures that everyone is working off the same analysis, helping to eliminate knowledge gaps and encourage cohesion.

Focus

Performance check-ins shouldn’t be reserved for quarterly or monthly reports – employees should be able to track their performance or the company’s health front-of-mind. Employees need to understand how their efforts tie back to tangible business results.

A number of our clients use Vizia as a key performance indicator (KPI) display. For sales and marketing, the result is an instant dashboard broadcasting the landscape of online conversations, powered by Brandwatch Analytics, alongside realtime business data, powered by Salesforce among other data sources. The effect is that it’s easier to understand how each piece plays into the next – how every effort supports the the greater goals.

For the day-to-day practitioners, Vizia KPI’s are motivators, but for leaders and strategic decision-makers, being able to simultaneously see all of the elements at play helps them identify bottlenecks and maintain focus on the big picture.

Too often leaders are pressured to succumb to short-termism, focusing on immediate problems rather than the business’s long-term goals. Vizia allows decision-makers to see short-term realtime data alongside core long-term performance – a comprehensive outlook means smarter actions.