The Art of The Possible

The challenge

Art of the Possible were struggling to put their full trust in their existing social listening provider. While the provider offered some insights, the figures often didn’t add up across different areas, and the team found it difficult to have confidence in these insights – especially when feeding them back to clients.

They also needed more from their data. Clients were asking for broader social listening and analysis, which spanned niche and highly specific topics. Their existing setup didn’t provide the technical support or partnership required to refine and act on insights efficiently.

Instead, they needed a solution that could deliver reliable, transparent data – and a tool that would integrate into their workflow with ease. 

Rolling out Brandwatch

The Art of the Possible decided to roll out Brandwatch’s Consumer Research and Social Media Management tools to help address their challenges with reliable data.

Despite having gone through a difficult setup process with their previous provider, the team found Brandwatch’s onboarding process to be the opposite: smooth, intuitive, and fully supported from day one.

From integrating client accounts to configuring dashboards, the platform felt easy to navigate – even to unfamiliar users. And whenever extra guidance was needed – like sorting permissions or setting up niche client dashboards – the Brandwatch team stepped in quickly. 

Brandwatch remained hands-on throughout implementation and beyond. The team never felt pushed toward self-service or were left waiting for hours – instead, Brandwatch’s responsive support team and friendly account manager left the agency feeling fully supported throughout every step of the process. 

As client expectations grew, so did the pressure on Art of the Possible to deliver deeper, more accurate insights – all at faster speeds. To keep up, the agency needed a platform that worked seamlessly within their existing workflow and helped them scale their research. Brandwatch helped the Art of the Possible team to:

• Expand their offering beyond basic listening, unlocking richer cultural and audience nuances
• Refine queries to capture niche or sensitive topics
• Reduce the time spent checking the data is accurate
• Confidently explore new topics and markets 

“The best part about Brandwatch is the consistency of the quality of the results we’re getting.” – Lucy Salter, Director @ Art of the Possible 

With Brandwatch embedded across the majority of the team, Art of the Possible can meet rising client demand without compromising on quality – all while working to bring sharper, faster, more culturally-relevant insights to every project. 

From nice-to-have to indispensable 

When the team first adopted Brandwatch, they were looking for a reliable, end-to-end listening and social media management solution. But it turned into so much more.

Brandwatch’s wider product offering unlocked new and improved ways of working for the team. Features they never considered became essential – like Influence, which both allows them to discover fruitful influencers to work with, but also to conduct in-depth competitor analysis that they didn’t think possible.

As they began working with more of Brandwatch’s tools, the team discovered how much time they’d been spending validating and manually refining data. With Brandwatch, these processes have become faster, clearer, and more collaborative. 

Now, nice-to-have tools have become a non-negotiable. From Measure’s clear reporting to Consumer Research’s advanced listening, Brandwatch gives Art of the Possible a level of clarity and confidence they didn’t realise they were missing. 

Results and impact

Since adopting Brandwatch, Art of the Possible has transformed the way it delivers insights, content, and reporting to clients. What began as a shift away from unclear data has evolved into a fully integrated workflow that now feeds every stage of their creative and strategic processes.

Since bringing Brandwatch into their workflow, the team has been able to: 

• Win and onboard new clients: Brandwatch has helped the team quickly understand new markets, categories, and consumer behaviours – and showcasing the platform in pitches has proved to instantly boost their credibility.
• Level up the quality and trustworthiness of their insights: From correlating sales data with social conversations to surfacing unexpected insights, to recommending the perfect influencers for campaigns, the team now delivers insights they know they can stand behind.
• Save measurable time across day-to-day workflows: What once took hours now takes minutes. Faster workflows mean more time for strategy, creative thinking, and client partnership.
• Make creative that actually works: With richer, more reliable data at their fingertips, the team knows what resonates – and what doesn’t. They understand where culture is heading so they can produce work that’s sharper.