Investigating fashion trends
#Fashion is another hugely popular hashtag on Insta. And it’s only grown since the platform introduced in-app purchasing in March 2019 and appointed Eva Chen as head of Fashion Partnerships.
Insight: Fashion show attendees can get more conversation than designers, models, and clothes
Action: Fashion brands can capitalize on this by making sure attendee lists for any kind of fashion event are brimming with big names. And behind-the-scenes content could help brands connect better to audiences craving new windows into the fashion world.
From the stars walking the runway, to the stars in the front row, using Brandwatch we can see which celebs attract the most attention on social during big events.
Let’s take the Tom Ford show at the most recent New York Fashion week (using #NYFW) as an example.
Predictably, Bella and Gigi Hadid blew up online conversation as they hit the catwalk during the show.
But the celebs on the sidelines also got plenty of people talking.
American Singer Ciara Wilson and her partner Seattle Seahawks quarterback Russell Wilson rocked the #NYFW mentions on Instagram, with people loving their attendance at Tom Ford’s show. Later that night, Ciara posted a funny Instagram Story video of Russell cutting her out of her dress, showing it’s not all glitz and glam. This behind the scenes look at the fashion world is a new way fashion brands can generate engagement – people want more than official photos, and little stories like this are a great way to connect.