1. Barchester Healthcare
Barchester Healthcare is one of the UK’s largest care providers, supporting older people living independently with dignity and respect. They support over 12,000 residents across 248 care homes and hospitals from short breaks to long-term stays.
Over the past two years, the team has manually designed and built over 200 Facebook pages, one for each one of their care homes across the UK. In addition, they developed a social media training program for their staff, teaching them how to use Facebook as a powerful marketing tool.
They were looking for an all-in-one tool to schedule and publish posts and monitor conversations, engagement, and performance of all their channels on one platform. They found this solution in Brandwatch.
“Since using Brandwatch, we’ve been able to achieve our goal of building numerous Facebook location pages and monitoring them on a daily basis successfully. It [Brandwatch] has enabled us to deliver exceptional customer service on social media and to issue relevant performance reports to different teams, directors, and stakeholders" said Jane Maslarova, Senior Social Media Executive at Barchester Healthcare.
She follows up, stating why she'd recommend Brandwatch to marketing teams working professionally with social media whether they be big or small.
"We recommend the platform [Brandwatch] to others because it’s user-friendly, it has all the tools in one place, and it’s suitable for both small and large teams. Brandwatch provides peace of mind, knowing that you can see all incoming messages, comments, reviews, and posts in one place, without worrying that you might miss something important.”