AttentionMedia struggled with disjointed processes and outdated delivery methods that left a lot to be desired. Social media calendars were drawn up in spreadsheets and Word documents (often by dragging and dropping text/images between files), then shared with clients as email attachments. Needless to say, this system was not only lacking in terms of organization and efficiency but also appeared old-fashioned and unprofessional, negatively weighing on clients’ perception of AttentionMedia’s service.
To handle post scheduling, AttentionMedia tried several other leading platforms in the market. Each came with its own set of pros and cons, but the limited capabilities ultimately fell short of what Anthony and his team needed from a social media management tool. As Anthony explained, “We spent a couple of years using other platforms — they just didn’t do everything that we wanted them to.”
More specifically, AttentionMedia needed an all-in-one, easy-to-use platform that could unify social media publishing and scheduling activities, support the creation of posts and previews, and facilitate seamless sharing with clients by allowing them to view everything directly within the platform. So, Anthony set out to find a solution that met these criteria — and that’s when he came across our suite of social media management solutions.