Bimbo and Brandwatch

Learn how Bimbo turned a crisis into a $580,000 business opportunity

Learn how Bimbo used Brandwatch to manage the complete lifecycle of a social campaign that increased product sales by 12%, generating $580,000 in sales.

When Bimbo, one of the world’s most popular baked goods companies, released a limited edition cake in the US, they had no idea it would spark social media outrage within other markets.

Using Brandwatch, Bimbo were able to:

  • Spot and visualize the crisis in real-time using the Vizia platform
  • Implement a campaign strategy for the launch in Mexico
  • Identify influencers to amplify the campaign
  • Measure the ROI of the campaign on social


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