Since its founding in 2008, the Culture Kings brand has stood for creativity, ingenuity, and plain coolness.
Headquartered in Australia, this premium streetwear brand is a favorite among top musicians, athletes, and other style leaders.
The company has grown fast since its founding. So fast, in fact, that community management has proven itself a difficult task.
The digital marketing team at Culture Kings had a significant challenge in managing a vast number of comments and questions from an ever-growing fanbase. They tried different tools and platforms over the years, but it wasn’t until they found ours that the Culture Kings team was able to manage double the number of direct messages and improve their productivity by a mile.
When Culture Kings was first founded, their social team used native social platforms to handle community management. Once their customer base grew, they quickly found that they needed a way to mark comments as read as they worked through them. With no way for community managers to filter messages and assign tasks to colleagues, inquiries from loyal customers could slip through the cracks.
With an ever-increasing customer base and volume of inquiries, the team knew it was time to upgrade to a social media management platform.
After trying out several different platforms, our social media management solution quickly proved itself as an excellent choice at a more cost-effective price than its competitors. Even though Culture Kings is an established brand, our functionality has helped them grow even further.