With the addition of Audience to our platform, Flying Tiger Copenhagen now has a centralized system of record for all its customer data. For the first time it has a clear overview and understanding of its customer demographics, enabling the team to deliver more personalized communication efficiently to all customers at scale.
More than 128.5K individual customer profiles have been indexed with Audience. Machine learning algorithms help to detect profile genders (for 73% of the profiles so far) and interest topics.
The profiles are aggregated into custom segments, enabling the brand to drive more personalized customer support and content through its social channels. They use our publishing tools to do this, which includes the option of paid Facebook and Instagram ads.
Flying Tiger Copenhagen’s marketing teams also employ our social listening and analytics tools to measure success, and adapt campaigns and strategy accordingly. On a local level, we empower their community managers to make data-driven decisions without needing to defer to a data-analyst.
Turning footfall into data, to drive more footfallCrucially for Flying Tiger Copenhagen, its marketing team can use the Build tool to foster relationships in-store that can be continued online. Build allows any marketer to create responsive web pages, including forms such as sign-ups. The data collected populates Audience and informs far more personalized communication, which drives vastly improved customer experiences and loyalty.