Driving partnerships at scale
Fast forward to today, where Insta360 manages their partner relations at scale with Brandwatch Influence. The partnership team runs over 60 campaigns a year and currently manages around 4,000 partners in Influence. Some campaigns contain as many as 3,000 social posts and generate a massive amount of data over a short period of time, which they can now easily analyze.
The team uses Influence on a daily basis to manage their partner relationships, track ongoing campaigns in real time, measure the performance of campaigns, and generate reports for management at the click of a button. This saves them a lot of time that they can invest in other things.
Before Brandwatch, the team had to manually put together campaign reports, typically at the 24, 72, and 120-hour marks after each launch. Now, they can quickly pull these reports, make adjustments, and meet their deadlines with ease. So instead of spending all their time putting together reports, they can use it to analyze the results, answer questions from management, and make smart decisions for future campaigns.
As Alex put it: “We can now do performance reports with one click. Before, it took five hours every time we wanted to do these reports. That's a minimum 15 hours of reporting for one product launch. Now, we spend around ten minutes. That was a very big thing we wanted to improve, and why we contacted Brandwatch.“