What features do the team at L’Oréal Indonesia particularly like about Brandwatch Consumer Research?
As a long-time customer, L’Oréal Indonesia has been able to retrieve better data coverage over the years as Brandwatch has continued to innovate and upgrade.
The team also loves the segmentation capabilities available within Brandwatch Consumer Research, which allow them to slice and dice the data into multiple product categories and more.
What impact does Brandwatch have on the business, and what does the future hold?
With Brandwatch Consumer Research, the L’Oréal Indonesia team is able to turn data into actionable insights that help them sharpen their strategy. The real-time nature of the data means they can be more agile, ensuring that product innovations and customer experiences are being improved continuously. By using social insights data to enrich understanding of consumers, L’Oréal Indonesia can perform better in the market.
This is also a result of strong collaboration within the team, as data dashboards built in Brandwatch are easy to access and share among the various stakeholders in the organization. This means they can build an understanding of the data in real time and make better-informed decisions in the moment.