Mindshare, part of GroupM, has billings in excess of $31 billion, working across 116 offices across 86 countries. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation.
Black Friday 2015 was predicted to be the biggest shopping day on record. It was anticipated the day would see online spend pass the £1 billion mark for the first time ever.
Mindshare wanted to monitor online conversation around this retail phenomenon, but with so much buzz and noise around the event, being able to make sense of what was happening in a 24 hour period needed something powerful.
Mindshare chose the Vizia platform, a real-time social intelligence hub to listen to consumers and key UK retailers for the duration of Black Friday. The Loop Room, within Mindshare’s UK HQ used Brandwatch Vizia to visualize customer sentiment, as well as retailers and product performance throughout the day.