In the spring of 2018, OnePlus released their latest smartphone, the OnePlus 6, and launched numerous campaigns like the OnePlus 6 Marvel Avengers Limited Edition, #OnePlusUnboxing campaign, and Live Pop-Up. These campaigns garnered a large amount of engagement online and it was important to track and understand the meaning behind these figures.
However, the team experienced a challenge with monitoring mentions of the brand in real time, coming from multiple sources. Understanding the challenge and inefficiency of this manual process, the digital analytics team spearheaded by Sathish adopted Brandwatch Analytics.
Using Brandwatch, OnePlus was able to add context to their brand tracking which powered their product lines, helped developed more impactful influencer relationships, and improved the consistency in their customer service.