Emily struggled with inefficient processes that produced “ugly” client deliverables and other issues that not only impeded her workflows but also detracted from That Hashtag Girl’s overall professionalism.
To share social media post previews with clients, she would assemble the posts in Creator Studio, take screenshots, then share the screenshots with clients via email. This technique was time-consuming and yielded an ungainly client experience. At the end of the day, it worked — but Emily knew the process could be much better.
Organization and reporting presented significant challenges as well. The other tools Emily tried did not offer sufficient reporting for organic social. And, without the ability to keep all her clients’ calendars/schedules housed neatly “under one roof," she lacked a clear, centralized view into upcoming social media plans.
Additionally, Emily had account access issues that made it difficult for her subcontractors to do their jobs. Often, in order for them to work on client posts, they’d need access to the client’s Facebook Business Manager — which made clients feel both uncomfortable and confused about why Emily wasn’t handling their account herself. And, when combined with the rudimentary post sharing method described above, this further compounded the problem of poor client experience.
To resolve these issues, Emily needed a platform that would allow her to seamlessly share posts with clients, stay on top of her calendars, offer robust and organic reporting, and enable her contractors to work on client posts without accessing the client’s Business Manager. That’s where we came in.