Case Study
The Economist
Capturing the pulse of a social cause
Founded in 1843, The Economist publication covers current affairs and cultural events to a circulation of over 1.5 million. When the Economist has something to say, people listen.
In 2016 The Economist held their inaugural Pride & Prejudice event across three continents, Hong Kong, London and New York, focusing on the business case for LGBT diversity and inclusion.
The global conference initiative was to catalyze fresh debate on the economic and human costs of discrimination against the LGBT community. Over 200 leaders from the worlds of business, politics and society were in attendance including IBM, Shell and the CIA.
The Economist used Brandwatch Vizia, a real-time social intelligence hub, for the duration of the event to amplify the online conversation beyond the three locations and capture the world’s reaction to the debate.