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[Report] Digital Marketing Trends 2024

Discover the biggest digital marketing trends and uncover valuable insights and actionable tips.

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Case Study

The Economist

Capturing the pulse of a social cause

Case StudyThe Economist

Founded in 1843, The Economist publication covers current affairs and cultural events to a circulation of over 1.5 million. When the Economist has something to say, people listen.

In 2016 The Economist held their inaugural Pride & Prejudice event across three continents, Hong Kong, London and New York, focusing on the business case for LGBT diversity and inclusion.

The global conference initiative was to catalyze fresh debate on the economic and human costs of discrimination against the LGBT community. Over 200 leaders from the worlds of business, politics and society were in attendance including IBM, Shell and the CIA.

The Economist used Brandwatch Vizia, a real-time social intelligence hub, for the duration of the event to amplify the online conversation beyond the three locations and capture the world’s reaction to the debate.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.