[New Research] Consumer Trends for 2022

How has living through a pandemic changed consumer behavior and perceptions?

Read the Report

Case Study

The Economist

Capturing the pulse of a social cause

Case StudyThe Economist

Founded in 1843, The Economist publication covers current affairs and cultural events to a circulation of over 1.5 million. When the Economist has something to say, people listen.

In 2016 The Economist held their inaugural Pride & Prejudice event across three continents, Hong Kong, London and New York, focusing on the business case for LGBT diversity and inclusion.

The global conference initiative was to catalyze fresh debate on the economic and human costs of discrimination against the LGBT community. Over 200 leaders from the worlds of business, politics and society were in attendance including IBM, Shell and the CIA.

The Economist used Brandwatch Vizia, a real-time social intelligence hub, for the duration of the event to amplify the online conversation beyond the three locations and capture the world’s reaction to the debate.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.