With the challenge defined, BWT looked to Thinketers, an agency that “believes in creative ideas with a reason for being, that arise from powerful insights with which to connect, thrill and surprise”, to help.
The consumer in the center
Putting the consumer at the center of all actions, they decided to actively listen to what people were saying online to see where there was a real need that BWT could offer a solution for.
The first thing they needed was to know which regions of Spain had the most people complaining about the taste of water. This is where the product would be best received, since it solved the problem.
Thinketers’ digital department used Brandwatch to create searches that geographically located online conversations in which users complained about the taste of water. In addition to seeing which areas of Spain had the largest number of complaints, they were also able to analyze what exactly those conversations were about.