In terms of content marketing strategy, the guide is helping Virgin Holidays in a number of ways. It fulfils the need for effective content further up the marketing funnel, and promising figures are emerging”
- Visitors to the Guide view 14.75% more pages than those browsing other inspiration-editorial content on the Virgin Holidays site
- The average session duration is 75.29% higher when compared to legacy content.
- The Trending Travel Guide won a Drum Award for best Leisure and Travel Strategy at the Digital Advertising Awards Europe
- It’s helping the Virgin Holidays marketing team with meeting its core KPIs, in particular for increasing organic rankings for longer tail search terms
The Trending Travel Guide is now a permanent fixture in the Virgin Holidays marketing arsenal.
As a result of its success, Virgin Holidays is enthusiastic about extending its use of Brandwatch social analytics to drive future campaigns.
The team also plan to introduce an array of new destinations, while continuing to work with data collected through Brandwatch to offer audiences a host of new insights into the latest travel trends.