Bite Communications, Zambrero’s Social Media Agency Partner, manages all of Zambrero’s organic and paid social, which comprises of roughly 200 local Facebook pages, a National Instagram, TikTok and Facebook account. With so many pages to oversee, community management poses a substantial challenge to Zambrero. The sheer number of pages creates a fragmented, unwieldy “social ecosystem” that is extremely difficult to track and manage without a robust, centralised platform in place.
Additionally, given the size and consumer-facing nature of the business, Zambrero receives a high volume of DMs, comments, and reviews on its social media pages. To uphold its customer experience standards, the Zambrero team needs to promptly reply to these questions and remarks, which is a granular, time-consuming endeavor. Because of this, organisation and efficiency is critical — and handling each Facebook page separately simply isn’t an option. Due to the large number of pages across multiple channels, scheduling and posting content also presents a hurdle for Bite Communications and The Zambrero Team.
Previously, content was posted directly to Facebook and Instagram. But, with so many pages to update, a third-party scheduling tool became necessary. The problem Bite found was that many tools did not offer adequate community management features — especially for the number of pages that she needed to run. That’s where we come in.