As social distancing becomes increasingly commonplace, reliance on online delivery platforms has skyrocketed.
In the last seven days, mentions of local food delivery increased 1057% in the States, while mentions around supporting local take out businesses jumped up 2030%. Meanwhile English-language mentions of local food delivery in Europe increased to 630%.
Since social distancing measures have begun in the UK and US, Amazon mentions hit 107K; but sentiment segmented conversation was 84% negative, owing to a lack of stock, and steep price increases for coveted items. But, the one-day-delivery giant wasn’t the only big player seeing consumers rely on them.
Instacart, Walmart Grocery, and Shipt saw record downloads, and Blue Apron, a meal kit delivery service, stock jumped to 70% on Tuesday, according to OneZero.
Companies already well-placed for deliveries could see a boost as isolation takes hold (as long as people have enough money to order from them). For those not well-placed, it might be time for them to pivot to get a piece of the (home-delivered) pie.