Why we collect Personal Data and from what sources
We collect and collate information that you either directly provide or that we infer about you while using our Services. If you can be identified from this information, and it relates to you, then it will be your Personal Data.We may also collect data about you from public sources, advertising networks, internet service providers (ISPs), analytics providers, social networks and operating systems and platforms.The data we collect about you depends on the Services that you use (and how you use them). For example, if you are the primary account holder for your company and use Brandwatch Consumer Research, the data we collect about you would be different than the data that we collect about a user who has view-only access to Brandwatch Consumer Research. The remainder of this section sets out the categories of data we collect depending on your use of our Services.
If you register as a user of any of our Services, we may ask you to provide your name, email address, contact telephone number, the company you work for, your address, a username and password, and other data relevant to the Services we provide. If you are not an administrative user for your account, the same data about you may be provided by a colleague or other third party. We may also collect other data directly from you and/or your device.
Depending on your account type, our payment processors may collect payment data from you in order to take payment for our Services.
If you contact our support services, we will collect the data we need to categorize your question and respond to it. We also use this data to track potential issues with our Services and customize our support responses to better serve you.
We collect data about you when you use any part of our Services. For example, if you are logged in to your Brandwatch Consumer Research account, we will collect data as to how often you use Brandwatch Consumer Research, what queries you created or amended, and other data about how you interact with Brandwatch Consumer Research. We may also collect data about how you interact with messages we send to you, for example, whether you opened an email or read an in-app message.
We collect data about the device you use to access our Services, including operating system details, web browser type, your mobile device identifier and mobile operating system, and the name of your ISP or mobile carrier. We may also collect and infer your general location (for example, at a country or city level based on your permission and/or device settings and jurisdiction).
We also infer data about you based on the data you have provided or made available to us. This may include personalizing your experience of using our Services, suggesting different Services you may be interested in trying, or other inferences about you. We may use aggregated, deidentified or anonymized data for any reason.
We are constantly trying to improve our Services to you. This means that we are introducing new features to our Services regularly.
We will indicate where any Personal Data we have requested is mandatory or optional. We will also explain the consequences should you decide not to provide information, which we have indicated is mandatory. In some circumstances, this may mean we are unable to provide you with a certain Service or product.
Our website and Services may contain links to third-party websites. Any access to and use of such linked websites is governed by the privacy policies of those third-party websites.