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Brandwatch | Use Cases

Customer Care

Today’s connected customers expect personalized communications and swift turnarounds on queries. Brandwatch helps you better understand customer needs and expectations to deliver an outstanding experience and reduce churn.

Understand the voice of the customer

Map every stage of your customer journey by blending data from social, forums, surveys, support logs, and reviews. Identify unmet needs and pain points so you can adjust your services strategy and inform product development.

Deliver exceptional customer service

With all your incoming messages in one view with multiple customizable feeds across each network, Brandwatch is your social CRM tool for all 1:1 communication.

Provide seamless experiences

Make each customer feel valued through personalized communication, even across separate channels. Our profile cards introduce the individual you’re dealing with, their interaction history, and team notes. You can also import your other CRM data.

Keep customers satisfied with rapid responses

Our inbox prioritizes messages based on automated sentiment and custom parameters. You can also set target response times for employees.

Why Brandwatch?

Without Brandwatch
With Brandwatch

Struggle to keep track of your incoming messages across multiple channels

Manage all of your incoming messages on social at scale with one smart inbox

Maintaining consistency and delivering up-to-date information is hard when customers also expect answers quickly

Provide fast, accurate, and on-brand customer service with assignments, team notes, and response automations

Spend so much time handling customer issues that the bigger picture is neglected

Analyze all your data together to identify gaps and unmet needs along the customer journey

Why Brandwatch?

Without Brandwatch

Struggle to keep track of your incoming messages across multiple channels

Maintaining consistency and delivering up-to-date information is hard when customers also expect answers quickly

Spend so much time handling customer issues that the bigger picture is neglected

With Brandwatch

Manage all of your incoming messages on social at scale with one smart inbox

Provide fast, accurate, and on-brand customer service with assignments, team notes, and response automations

Analyze all your data together to identify gaps and unmet needs along the customer journey

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Book a meeting with our experts

Experience the social CRM tool that enables next-level
customer care.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration of our platform

  • Show how you can benefit from voice of the customer analysis, cross-channel customer profiles, and more

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.